Godrej Protekt, a private and residential hygiene model from Godrej Shopper Merchandise Restricted (GCPL), unveiled new tv commercials for Protekt Well being Cleaning soap and Protekt Air & Floor Disinfectant Spray respectively. With the marketing campaign, Godrej Protekt goals to speak how each the model and its choices safeguards households in opposition to germs, micro organism and viruses.
Conceptualised by Creativeland Asia, the 2 movies function mom and baby duo because the protagonists, partaking in light-hearted conversations. The kid is actively conversing with the mom in regards to the recommendation normally shared by docs. Within the first movie, whereas washing fingers and bathing with Protekt Well being cleaning soap, the kid exclaims that this well being cleaning soap provides 99.9% germ safety and has a fantastic perfume, not like different well being soaps which scent “hospital like”. Within the Air & Floor Disinfectant spray movie, whereas the mom makes use of the product, the kid enthusiastically factors out that it kills 99.9% germs and likewise kills chilly and flu inflicting viruses.
Our TVC marketing campaign showcase how Protekt Well being Cleaning soap and Protekt Air & Floor Disinfectant spray should not simply efficient with 99.9% germ safety, but in addition comes with an added good thing about nice perfume, Sunil Kataria, CEO – India and SAARC, Godrej Shopper Merchandise Ltd (GCPL), mentioned.
In accordance with Anu Joseph, chief artistic officer, Creativeland Asia, the trouble with these TVCs for Godrej Protekt Well being Cleaning soap and Air & Disinfectant Spray was to deliver out the model’s experience in germ safety whereas additionally showcasing the delight when it comes to product expertise. “We would have liked to create one thing simply as pleasant whereas delivering some fairly severe info as properly. These banters between the knowledgeable mom and the sensible child do the needful in a memorable method,” Joseph said.
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