ICICI Bank, No-cost EMI, Cardless EMI, registered mobile number, PANOne can transact simply through the use of cell phone and PAN, with out even carrying their playing cards or pockets.

ICICI Financial institution has introduced the launch of a totally digital mode of fee at main retail shops. Known as ‘ICICI Financial institution Cardless EMI’ (Equated Month-to-month Instalments), the ability permits lakhs of its pre-approved clients to purchase their favorite devices or dwelling home equipment simply through the use of their cell phone and PAN in lieu of pockets or playing cards. They’ll convert the high-value transactions into straightforward, no-cost month-to-month instalments by merely placing their registered cell quantity, PAN and OTP (acquired on cell quantity) on the PoS machine on the shops. It permits one to make purchases in straightforward instalments via a handy OTP primarily based approval course of.

In accordance with the press launch, the ICICI Financial institution is the primary within the trade to introduce a totally digital, cardless EMI facility at retail shops. The Financial institution has tied up with Pine Labs, a number one service provider commerce platform, to supply this facility throughout pan-India retailers of main retailers particularly Croma, Reliance Digital, My Jio Shops and Sangeetha Mobiles. At these shops, clients can avail the ‘Cardless EMI’ facility to buy electronics from main manufacturers like Provider, Daikin, Dell, Godrej, Haier, HP, Lenovo, Microsoft, Motorola, Nokia, Oppo, Panasonic, Toshiba, Vivo, Whirlpool and MI. The Financial institution will add many extra manufacturers in addition to retailers below this facility in close to future.

Talking on the initiative, Sudipta Roy, Head- Unsecured Belongings, ICICI Financial institution stated, “We at ICICI Financial institution all the time attempt to reinforce our buyer’s comfort and supply them with modern options to make banking extra accessible and hassle-free. Buying dwelling home equipment, cellphones and devices on EMI is a identified client behaviour in India. We now have seen massive variety of client durables are bought through the use of EMI amenities on credit score and debit playing cards.

As a way to present additional comfort, we’re introducing the ‘Cardless EMI’ facility in order that the shoppers can transact simply through the use of cell phone and PAN, with out even carrying their playing cards or pockets. We imagine this facility will empower lakhs of pre-approved ICICI Financial institution clients within the on-going festive season to buy merchandise of their alternative in a totally contactless, digital and safe method.”

Amrish Rau, CEO, Pine Labs added, “The fantastic thing about ‘Cardless EMI’ is that it’s a very advanced programme to develop, but this can be very safe. We hope this may open new client segments and provides entry to shop-now-pay-later at extra 1 lakh Pine Labs retailers throughout India. We’re very excited to associate with ICICI Financial institution on this leading edge expertise programme.”


  • No-cost EMI with out utilizing a card: Prospects get no price EMI on main manufacturers at main retailers with out utilizing playing cards
  • No processing price: The Financial institution doesn’t cost any processing price for this facility
  • Digital course of: The method is totally digital, contactless and safe
  • Vast transaction restrict: Prospects can get pre-approved restrict for purchases from Rs. 10,000 to Rs.10 lakh
  • Versatile tenures: Prospects can choose tenures of their alternative from three to fifteen months
  • Unique comfort: No different financial institution in India affords this comfort

ICICI Financial institution clients can verify their eligibility for ‘Cardless EMI’ by sending SMS ‘CF’ to ‘5676766’ or verify the affords part on iMobile app.

The way it works?

  • Select your favorite product on the retail outlet
  • Test for the Cardless EMI possibility on the retail outlet
  • Retailer initiates the method on the POS terminal by deciding on the required choices
  • Share your cell quantity with the retailer
  • Enter your PAN and One-Time Password (OTP) that you just obtain in your registered cell quantity
  • Profitable completion of the fast course of


Get stay Inventory Costs from BSE, NSE, US Market and newest NAV, portfolio of Mutual Funds, calculate your tax by Revenue Tax Calculator, know market’s High Gainers, High Losers & Finest Fairness Funds. Like us on Fb and comply with us on Twitter.

Monetary Categorical is now on Telegram. Click on right here to affix our channel and keep up to date with the most recent Biz information and updates.