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The campaign has been launched on the brand’s digital channels and will hit television screens across general entertainment channels (GEC), regional channels along with select news channelsThe marketing campaign has been launched on the model’s digital channels and can hit tv screens throughout normal leisure channels (GEC), regional channels together with choose information channels

Nobel Hygiene has launched a brand new nationwide marketing campaign #GiftAzadi throughout tv and digital platforms to unfold consciousness of urinary incontinence. By way of #GiftAzadi, Nobel Hygiene is inviting individuals to ship in pictures of what the sensation of being trapped represents to them. For each entry acquired, the model will donate a pack of diapers to an outdated age residence. The marketing campaign has been conceptualised by The Womb and executed by WATConsult.

As per the corporate, the marketing campaign has its roots within the pandemic which shut individuals throughout cities and international locations of their properties. “As pink zones turned inexperienced, individuals reopened shutters and doorways and ventured again into the world. Nevertheless, for victims of incontinence, this residence quarantine by no means ends–usually separating them from associates, household, and issues they like to do. The psychological burden of their situation and the stigma that surrounds it makes issues worse. #GiftAzadi hopes to destigmatize this by creating consciousness about incontinence (urine leakage),” Nobel Hygiene stated in an official assertion.

This pandemic has introduced into sharp focus, simply how claustrophobic it might probably really feel to be trapped at residence, Kartik Johari, vice-president – advertising and marketing and e-commerce, Nobel Hygiene, stated. “There are lakhs of individuals, nonetheless, who take care of this repression as part of life; and have been doing so for many years. The issue of incontinence (aka, urine leakage) is unfold throughout the nation, shrouded in taboo and silent struggling. Our work has been to persistently spotlight this drawback in order that extra individuals really feel inspired to speak about it with their households and shut ones,” he added.

The marketing campaign has been launched on the model’s digital channels this week and can hit tv screens throughout normal leisure channels (GEC), regional channels together with choose information channels.

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